Franco Uomo, a renowned menswear brand, decided to update its website with a new set of product images. The company wanted to showcase its latest collection of stylish and sophisticated clothing, and knew that the right images would be key to attracting the attention of potential customers.

With this goal in mind, Franco Uomo contacted Paul Ferradas, a commercial photographer based in the San Francisco Bay Area. Paul was known for his expertise in product, lifestyle, and headshot photography, and Franco Uomo was confident that he was the right photographer for the job.

The photoshoot took place at the Ameswell Hotel in Mountain View, CA. Paul brought his team of assistants, who helped set up the lighting and equipment, while Paul worked closely with the Franco Uomo team to plan the shoot and ensure that all of the clothing was presented in the best possible light.

The photoshoot was a resounding success. Paul’s expertise in lighting and composition allowed him to capture the beauty and sophistication of Franco Uomo’s clothing, and the natural, stylish setting of the Ameswell Hotel provided the perfect backdrop for the shoot.

With the photoshoot complete, Paul carefully edited and processed the images, ensuring that they accurately reflected the quality and style of Franco Uomo’s clothing. The images were then delivered to Franco Uomo, who was thrilled with the results.

With its new images in hand, Franco Uomo updated its website and began to showcase its latest collection to the world. The images were a hit, and the company received a flood of compliments from customers who were impressed by the quality and style of the clothing.

In the end, Franco Uomo was glad that it had decided to hire Paul Ferradas for its photoshoot. The images captured the essence of its brand and helped to build its reputation as a leader in menswear fashion. The company was confident that its investment in professional photography would pay off for years to come, and it was eager to see where its journey would take it next.

https://www.francouomo.com/the-franco-blog/the-apex-menswear-campaign